What you get
One study. Everything you need to see your market and win it.
Not a dashboard you have to interpret. A complete body of work — the maps, the evidence, the strategy, and the content — that takes you from seeing the whole market to content that's live. Each deliverable below stands on its own; open any one for the detail.
A real example
Don't take our word for it — here's what the outputs look like.
Three of the deliverables above, shown as sample outputs for a mirrorless-camera category. Same structure you'd get for yours — every figure here is an illustrative sample.
Sample output · the market map
Every product in the category, mapped — clusters that customers treat as alternatives sit close together. See the whole market on one canvas, no blind spot.
Sample output · the gap list
Content gap list — mirrorless cameras (sample)
6 of 90 properties| Property | Market mentions | Sentiment | Your coverage | Gap type |
|---|---|---|---|---|
| Autofocus tracking | 1,842 | +0.71 | ● | VALIDATED |
| Image stabilisation | 1,109 | -0.21 | ○ | CONTENT GAP |
| Battery life | 884 | -0.34 | ● | OVERSELLING |
| Low-light performance | 642 | +0.58 | ○ | CONTENT GAP |
| Value for money | 597 | +0.74 | ○ | CONTENT GAP |
| 4K video | 531 | +0.66 | ● | ALIGNED |
Illustrative sample. Content gap = the market cares, your pages are silent. Overselling = you lead with it, the market disagrees. Every row traces back to real customer language.
Sample output · the published page
Positioning brief — published page (sample)
ready to shipRecommended angle
The mirrorless camera that nails the shot — and the price.
- ▸
Lead with autofocus tracking — the feature the market loves most and you already win.
1,842 mentions · +0.71 sentiment · across reviews, YouTube and editorial
- ▸
Own the value-for-money story your rivals leave on the table — nobody is claiming it.
597 mentions · +0.74 sentiment · zero coverage on competitor pages
Illustrative sample. Not a dashboard — a published page, every line traced to real evidence.
See the whole market
The complete picture — size, structure, competitors, visibility and what customers think. No blind spot.
Market sizing & demand
How big the market is and where demand sits — by theme and segment, with search volume and momentum across years of history.
The market map
Your whole market on one page — every segment and the full competitive landscape, with no blind spot.
Competitors & market share
The real competitive set — including the rivals you didn't know you had — with estimated unit sales and share from the Amazon shelf.
Visibility — SEO & GEO
Your share of search and share of shelf — rankings on Google and Amazon, plus your citation share in AI answers.
Customer insights
What customers love, want and complain about — feature-level sentiment, use-cases and the questions they ask, from reviews, video, articles and social.
The demand language
Every search term and buyer question in your category, grouped into the themes people actually shop by — the exact words to answer on your pages.
Know exactly where to win
The market, turned into a ranked, evidence-backed view of where the profitable growth is.
The Category Brief
The evidence-backed definition of the ideal product — who buys, what they value most, the questions they ask, and the growth levers.
The Perception Report
How every product scores against the category — who leads on each feature, where sentiment is rising or falling, and the whitespace nobody owns.
The Situation Analysis
The messaging playbook for a product — what to lead with, what to counter, and the angle the competition has left open.
Content strategy & implementation
Strategy is only worth anything once it's live. Theia hands you the plan and the finished assets — grounded in evidence.
Content strategy
The prioritised plan — which pages, listings and campaigns to create, and the gaps to own first.
Content implementation
The finished assets — Amazon listings, PDPs, category pages, buying guides and campaigns — written from one central brief, natively in every country.
The market chatbot
Query your entire market study in plain English and get a sourced answer, not a guess — built on the same evidence as every other output.
Custom integration
One intelligence core, wired into every channel you publish and the tools your team already uses — Amazon, PDPs, social, plus MCP and API.
From one real study
Not a sample — the whole market, across Google and Amazon.
A single recent study mapped an entire consumer category across both Google search and the Amazon shelf. Every deliverable above was built from this:
Every output is built from real customer evidence — and checked before it's published. A grounded, broad answer beats a specific, fabricated one.
See it. Know it. Win it.
Every claim traced back to a source you can open.
Questions
What you get: straight answers
What do I get from a Theia study?
One study delivers the whole picture: market sizing and demand, the market map, your real competitors and estimated Amazon market share, your visibility across Google, Amazon and AI answers (SEO + GEO), and customer insights (what people love, want and complain about). Then the strategy: a Category Brief defining the ideal product, a Perception Report scoring every competitor, and a Situation Analysis playbook. Then the execution: a prioritised content strategy plus the finished content — listings, PDPs, pages and campaigns, in every country natively. Plus a chatbot to query all of it in plain English. Every claim traces back to evidence.
How fast and how much?
From conversation to live intelligence in about two weeks (sign → build → collect → report), and content-ready shortly after. The economics are unlike traditional research — a fraction of consulting or syndicated-research cost, with transparent tiered pricing.
See what a study looks like for your market.
We'll walk you through the maps, the strategy and the content — and what they'd tell you about where you can win.