You can't out-position a competitor you can't see. This output draws the real competitive set in your category — the rivals you watch, and the ones you didn't know you had — and puts a sales number against each.
What it is
The full picture of who you actually compete with, sized. It identifies every brand and model fighting for the same customers, then attaches estimated unit sales and value share from the Amazon shelf — so you see not just who is present, but who is winning.
What's inside
- The real competitive set — every brand and model that genuinely competes for your customers, not just the usual suspects
- Hidden rivals — competitors you weren't tracking, surfaced by who actually shares your demand
- Estimated unit sales — by brand and by model, drawn from the Amazon shelf
- Value and volume share — who leads the segment and by how much
- The trend — who is growing, who is declining, year over year
- Segment-level structure — how share is split across the sub-markets that make up the category
An example
Canon's pro photo printers in Germany looked like a comfortable lead — Canon holds roughly 80% share, and Epson's SC-P700 is the only real competitor, and it's declining. A stable market with one fading rival. But the same lens on the UK told a growth story: Amazon sales climbed from about 520 units to roughly 1,680 between 2022 and 2024 — more than tripling. Seeing both at once reframed the German market from "defend the lead" to "grow the category."
Who uses it
This serves the CMO positioning products to win and the ecommerce lead defending share. Before you set a strategy, you need to know the true shape of the fight — every rival, their size, and their direction. This output gives you their cards face-up.
See your competitors' cards — every rival, every share number, no surprises.