Pricing · market research, supercharged by AI
Market research pricing — the whole market, for a fraction of the cost.
Theia's pricing is genuinely public — the tiers below are the actual rates we charge. You get 90% of the insight at a fraction of the cost of consulting or syndicated research: the whole market, every deliverable, every claim traceable to a real customer. Live in ~2 weeks, refreshed weekly — not an 8–12-week one-shot. Pilots are scoped to validate fit before commitment.
What the spend buys
One study reads up to 1,000,000 customer voices — and hands you the finished work.
You're not buying a tool to interpret. You're buying the whole market, structured and actionable — sized by your markets, your categories and your product range. At full manufacturer scale that's around a million real customer voices, read in their own language, every claim traceable.
The market map
Every segment and competitor on one page — including the rivals you didn't know you had.
Market size & demand
How big each opportunity is, where it's growing, and the exact words your customers search.
The competitive read
Where you win, where you're exposed, and the angle no rival owns — product by product.
Customer truth
What real customers love, want and complain about — features, benefits, use-cases, sentiment.
Content that wins the shelf
Listings, pages and campaigns — proven to beat your current version and every competitor.
A market you can ask
Query it all in plain English and get a sourced answer in seconds.
For consumer brands
Per country, per month.
Start with Intelligence. Add Perception. Add Strategy + Content. Scale by country as you see results.
Tier 1
Intelligence
£500/mo/country
- · Weekly Google + Amazon ranking refresh
- · Weekly price + content monitoring across 20+ retailers
- · Quarterly market structure summary
Tier 2
+ Perception
£1,000/mo/country
- · Everything in Tier 1
- · Reviews + YouTube + Reddit + Forums (native language)
- · AI Overview citation tracking
- · Monthly perception + market reports
- · Ask your market in plain English
Tier 3 · Most popular
+ Strategy
£1,500/mo/country
- · Everything in Tier 2
- · Monthly situation analysis + positioning
- · Ready-to-publish content (Amazon listings, brand PDPs, retailer PDPs)
Example: Tier 3 across 4 countries = £6,000/month = £72,000/year for continuous intelligence + strategy + content — the whole market, refreshed weekly.
At portfolio scale
For a full manufacturer build — e.g. 6 markets × your categories × the full product range → ~1,000,000 customer voices — the one-time intelligence build is from £40k, with discounts as you add markets. Ongoing refresh then runs on the monthly tiers above.
For industrial / B2B brands
Per pack, per month.
Each "pack" is a defined category × market scope (e.g. machine-vision sensors in US + DE). Single-pack pilot at £6k/month with 6-month commitment.
Tier A
Intelligence
£2,500/mo/pack
- · Source registry maintained
- · AI-answer + deep-web coverage
- · Relevance-filtered deep-web ingestion
- · Quarterly pack deep dive
- · Ask your market in plain English
Tier B
+ Structure + Synthesis
£4,000/mo/pack
- · Everything in A
- · Vendor / product / standard map maintained
- · Per-market quarterly action briefs
- · Matchup analyses on request
Tier C · Strategic
+ Strategic Engagement
£6,000/mo/pack
- · Everything in B
- · Custom matchups + ad-hoc analyses
- · Quarterly executive review with Pascal
- · Positioning briefs + RFP support
For research firms (white label)
Per client engagement.
Your name on the deck. Our engine underneath. Volume tiers unlock at 5+ concurrent engagements.
Lite
£3,000/quarter
One quarterly market + perception report; 1 country; 1 category
Standard
£6,000/mo
Monthly market, perception + strategy; up to 3 countries; 1-2 categories; AI Overview tracking
Full
£12,000/mo
Monthly full stack incl. content briefs; up to 6 countries; multi-category; a market you can query in plain English
Volume tiers: 5+ concurrent client engagements unlock a flat platform fee of £25k/month + £1k/client/month — so the more clients you run, the lower your cost per engagement.
For private equity
Per deal, per portfolio.
One-deal pilot
£45k flat
4-week brand health pack on your next consumer / retail deal. Comparable analytical depth to a £300k Bain engagement.
Annual portfolio
£20-60k/mo
Continuous monitoring across 3-6 portcos. £216-648k/year for board-grade evidence across the entire consumer book.
Category thesis
£20-30k 6 weeks
Full demand structure mapping + bolt-on candidate surfacing for a thesis category.
A fraction of the alternatives — and live in a fraction of the time.
Theia's pricing relative to what clients typically evaluate against — broader coverage, kept live, for far less, and live in ~2 weeks where the alternatives take months or quarterly waves.
| Alternative | Typical cost | Speed to live | Coverage |
|---|---|---|---|
| Theia Tier 3 (4 countries) | £72k/year | ~2 weeks · refreshed weekly | All 4 pillars · weekly refresh · strategy + content |
| Kantar custom study | £100k+ per wave | Per wave · quarterly | Perception only · quarterly · one country |
| Bain consumer diligence pack | £200-500k | 8-12 weeks · one-shot | One-shot · 8-12 weeks |
| Evertune (LLM only) | ~$18k/mo for 6 countries | Continuous · 1 slice | LLM citation only · 1 slice of 1 pillar |
| Yole industrial reports | $30k+ per report | Per report · backward-looking | One-shot · backward-looking |
The pattern holds across every tier: roughly 90% of the insight, the whole market not a sample, live in ~2 weeks and kept live — for a fraction of what a consultancy or a syndicated report charges, and without the months-long wait.
Questions
Market research pricing — answered
How much does Theia cost?
Theia's pricing is public and tiered. For a consumer brand it starts at £500/month per country for continuous intelligence, £1,000 with full perception (reviews, video, social), and £1,500 with strategy and ready-to-publish content — per country, per month, scaling as you add markets. A full manufacturer build (six markets, your categories, the full product range → around 1,000,000 customer voices) starts from £40k as a one-time build, with discounts as you add markets. Every figure is on this page; nothing is quoted behind a sales call.
Is Theia cheaper than a market research agency?
Yes — substantially. A Theia Tier 3 deployment across four countries is around £72k/year for the whole market, refreshed weekly, with strategy and content on top. The alternatives clients evaluate against cost far more for far less: a Kantar custom study is £100k+ per wave for one country and one pillar; a Bain consumer diligence pack is £200–500k for a one-shot, eight-to-twelve-week project. You get roughly 90% of the insight for a fraction of the cost, and you keep it live rather than buying it once.
What do I actually get for the price?
The finished work, not a dashboard to interpret: the market map of your whole category, the demand and market sizing, the competitive read, customer truth (what real customers love, want and complain about), the strategy, and — at the strategy tiers — ready-to-publish listings, pages and campaigns. Every claim traces back to a real customer voice. One study covers the market end to end.
Why is it so much cheaper than traditional research?
Theia reads the evidence that already exists — real searches, real reviews, real competitive data — and AI makes that reading exhaustive and fast rather than sampled and slow. So you cover the whole market in about two weeks instead of commissioning a survey wave for one country. It's market research, supercharged by AI: the same depth a consultancy delivers, for a fraction of the price.
Do I get a discount for more markets?
Yes. Markets share a single underlying build — the same products and categories bridge languages — so a multi-market deployment costs far less than buying each market separately. We pass that back: roughly 10% off per market at two to three markets, and around 20% off per market at four to six. The more of your market you cover, the lower the per-market rate.
Can I start small?
Yes. Every engagement starts with a 4–6 week pilot scoped to one category and one country, so you validate fit before any commitment. Smaller, single-market studies sit at a price floor that covers onboarding and a minimum viable scope; you scale up by country, category or pillar once you've seen the value.
Pilot first, scale after.
Every engagement starts with a 4-6 week pilot. We validate fit on your category, your competitive set, your decision-makers — then scale to full deployment.