Visibility is your share of the clicks customers actually make — across Google search, the Amazon shelf, and the AI answers that increasingly sit above both. It is relevance made visible.
What it is
A click-weighted measure of how present your brand is wherever customers look. It tracks your rankings on Google and Amazon and your citation share in AI answers, then weights them by the clicks each position truly earns — so you see the visibility you capture, not the rank you nominally hold. Relevance is two sides of one coin here: winning the search engine and winning the customer are the same move.
What's inside
- Share of search — your click-weighted presence across the keywords that matter
- Share of shelf — how visible you are on the Amazon shelf, keyword by keyword
- AI citation share — how often AI answers name your brand versus your rivals
- Coverage gaps — the keywords where you're absent or buried below the fold
- The click maths — position #1 takes ≈35% of organic clicks, positions 1–3 ≈65%, page one ≈92%
- Competitor comparison — your visibility set against theirs, keyword by keyword
An example
In French consumer electronics, Boulanger was visible for only 67% of its category keywords — a third of the demand simply couldn't see it. The maths was unambiguous: raising coverage to 80% would grow traffic by around 20%. Canon, on a separate read, scored just 48 out of 100 on visibility, with a 70% keyword gap — most of the category's search demand passing it by. Both findings turned a vague sense of "we should rank better" into a sized, ownable target.
Who uses it
This is for the CMO chasing share of search and the growth lead trying to reduce paid-search dependency. When you can see exactly which keywords you're missing — and what closing the gap is worth — you can move budget from paid rescue to durable organic and AI presence.
Win the search engine and the customer at once — they are the same coin.