Market studies
Whole-market analyses — the kind of insight a whole-market read surfaces.
Each one is a real market read end to end — every competitor, every customer voice, no sample. The German sound market: 36,669 voices across 8 categories. The camera market: 737K signals in production. A UK luxury-holidays operator's full rival set. Across consumer and B2B.
Sound · camera · machine vision · building society · crypto custody · luxury holidays · prams · gift — plus five years of published research.
The German sound market · Germany · 2026
Generic search drives the sales — and premium brands are missing from it
A market-structure analysis of Germany's sound and home-entertainment landscape — earbuds through to TVs. Across 36,669 customer voices and 3,796 competing products, the analysis surfaced one pattern: generic, category search is what moves units, premium brands are largely absent from it, and the contested ground is the editorial-owned 'research middle' of search.
The camera market · UK · DE · FR · IT · 2025-2026
737K signals, 3,400 products, four EU markets on weekly refresh
The camera market, read in production. Cameras, lenses and imaging across four EU markets. 737K+ intelligence customer signals. 25K+ Amazon keywords. The four strategy outputs produced every month, automatically.
Machine vision · US · DE · JP · KR (expanding to IT, FR, CN) · 2026
8,000+ deep-web sources across 5 verticals and 4 markets
Industrial buyers don't search Google. They post in SIGs, standards-body forums, OSS repos, and vendor knowledge bases. The analysis mapped 8,000+ classified deep-web sources across the machine-vision market — and surfaced the German citation-forcing fix that lifts B2B signal capture 6×.
Australia's prams market · Australia · 2026
9,637 products across Google and Amazon, and an overselling gap
A market analysis of Australia's prams market — prams, car seats and boosters — across both Google search and the Amazon shelf. One brand owned the loudest share of voice in its core category and the weakest sentiment in it. The gap, and the white space underneath, reset the launch strategy.
The building society market · UK · 2026
90,107 signals and an unowned first-time-buyer niche
A first-time-buyer diligence read of the UK building society market, built from 90,107 enriched customer signals and an 87-month demand series. Four findings, four moves — and a method that generalises to every regional UK financial services brand.
The luxury holidays market · UK · 2025
40+ rivals and 289K monthly searches the operators weren't answering
Mapped the UK luxury-holidays market — competitors, destination themes, hotel-page production. The competitive set the data revealed wasn't the one the operators expected, and the implications reset the content strategy.
The crypto custody market · United States · 2026
The perception leader vs the share-of-voice leader, read from 4,919 signals
The 4,919-customer-signal US institutional crypto custody analysis. The perception leader (+0.71 sentiment) is not the share-of-voice leader, which commands 2× the voice. The OCC bank charter is the brand — and a rival's 2025 charter made it contestable.
The gift market · United Kingdom · 2024
Four gift markets, a 9,015-term vocabulary, and 14M monthly searches
A worked example: from four seed websites to the whole gift market, mapped from search — the real competitors, the four distinct gift markets, the language buyers use, and the size of demand. Each output, and the decision it drives.