Your problem isn't one product — it's a thousand
A brand worries about a handful of SKUs. You're competing across hundreds of categories at once, and aggregators and marketplaces are eating your share of search one query at a time. The questions are relentless: which categories to push, which pages to build, where you're invisible, and why.
Theia answers them with the whole market — every search term in every category, clustered into the themes people actually shop by, sized by real demand, and mapped against who currently wins each one.
What you can do with it
- Own your share of search — see your coverage and click share across the entire catalogue, category by category, and exactly where it leaks.
- Build category pages that rank — the demand, the buyer questions and the gaps your rivals don't answer become a prioritised page plan.
- Decide what to push — back the categories where demand is rising and your position is winnable, not the ones that merely feel important.
- Beat the aggregators — see where MoneySupermarket-style players and marketplaces capture clicks you should own, and the content that takes them back.
The anchor proof
For a luxury travel operator, Theia mapped the real competitive set — including three rivals the client had never identified — and surfaced 750 unanswered buyer questions worth 289,000 monthly searches, with the head term for the category wide open. A catalogue's worth of demand, sitting unclaimed.
A pattern we see everywhere
Large retailers are typically visible for only a fraction of their category's keywords. Lift coverage from, say, 67% to 80% and you grow category traffic around 20% — without a single new product. The opportunity is almost always visibility, not range.
Commercial
Transparent and tiered; far below legacy research, and live in about four weeks. See pricing.
Start with one category
Pick the category you most want to own. We'll show you every keyword, where you're invisible, and the pages that win it back.