Three macro shifts you've already noticed
01 — Your clients want AI-aware intelligence "What does ChatGPT say about us?" wasn't a question 18 months ago. Now every CMO asks it. Your existing toolstack doesn't answer it. Your competitors that added an AI-visibility tier are eating share.
02 — Surveys are losing trust faster than budgets are shrinking Quant samples shrinking. Response biases growing. The continuous open-web signal is far richer than an 800-sample online survey — and your clients increasingly know it.
03 — Multi-language at scale is now table-stakes A client launching in 6 markets needs perception in 6 languages. Translation isn't extraction. The firms that solved native extraction are taking multi-market work others can't deliver.
If you don't add a continuous open-web / AI-aware layer in 2026, you become a quarterly-deliverable practice in a continuous-data world.
The reseller value proposition
You don't replace your firm. You upgrade your delivery.
What you keep doing yourselves:
- Client relationship + sales
- Strategic interpretation + consulting
- Custom qualitative (focus groups, expert interviews, brand workshops)
- The branded deck and the boardroom delivery
What Theia does underneath:
- Data collection (all sources, all languages)
- Enrichment (feature extraction, sentiment, harmonisation)
- Pipeline maintenance
- Methodology (the engine, the agents, the data infrastructure)
- Quarterly platform upgrades
Your name. Your client. Your strategic narrative. Our engine.
Three white-label models
Pick the one that fits your firm's posture.
Model 1 — Theia inside your reports (the "Powered by" model)
You receive monthly L1-L4 outputs per client, in your branded template. Theia is mentioned as a methodology partner, similar to how you might cite Nielsen or Kantar.
- Lowest revenue share for us · Lowest friction for you
- Best for: firms that don't want a "platform" relationship
Model 2 — Theia under your brand (the "white-label platform" model)
Your client logs into "[Your firm] Intelligence Platform" — branded UX, your colours, your name. Theia infrastructure underneath.
- Higher revenue share for us · You own the client relationship + retention
- Best for: firms with platform ambitions
Model 3 — Joint venture / co-branded
We jointly take the relationship. You sell. We deliver. Co-branded outputs. Shared P&L.
- Best for: firms scaling their continuous-monitoring offering to mid/large clients
The anchor proof — Principality
The Principality Building Society deck — 90,107 enriched snippets, 1,320-keyword universe, 87-month Google-Trends-calibrated demand series, 11 slides, delivered in 6 weeks — is exactly what a top-tier research firm delivers to a senior client.
The difference: you'd typically take 12 weeks and bill £150k. Theia's engine delivers the analytical depth, your team adds the strategic interpretation, and your client gets the deck in 6 weeks.
Read the full Principality case →
Category-agnostic, market-agnostic
| Client we've delivered for | Vertical | Markets |
|---|---|---|
| Canon Imaging | Consumer electronics | UK / DE / FR / IT |
| Canon B2B / Industrial | Machine vision + GenICam | US / DE / JP / KR |
| Bose | Consumer audio | DE |
| Best at Travel | Luxury travel | UK |
| Principality BS | UK financial services | UK |
Your client's vertical is, almost certainly, already proven.
The language moat
battery life / akkulaufzeit / autonomie batterie / autonomia / bateria
↓
ONE CANONICAL PROPERTY
But the extraction happens IN the source language. German reviews stay in German until harmonisation. Korean parenting forum threads stay in Korean until the canonical mapping step.
For a research firm pitching multi-market clients, this is a credible competitive moat.
Commercial — white-label tiers
| Tier | What you get per client engagement | Your cost / engagement |
|---|---|---|
| Lite | One quarterly L1 + L2 report; 1 country; 1 category | £3,000 / quarter |
| Standard | Monthly L1-L3; up to 3 countries; 1-2 categories; AI Overview tracking | £6,000 / month |
| Full | Monthly L1-L4 (incl. content briefs); up to 6 countries; multi-category; MCP-queryable database | £12,000 / month |
Your firm charges your client whatever your billing rate supports. We don't see your invoice.
Volume tiers: 5+ concurrent client engagements unlock a flat platform fee of £25k/month + £1k/client/month — making the per-engagement marginal cost trivial as you scale.
4-6 week pilot
- Week 1 — Sign · reseller agreement · agree first pilot client (yours)
- Weeks 2-3 — Build · pilot client's keyword universe + ASIN universe + reporting template white-labelled
- Week 4 — Collect · first data pass + AI Overview baseline
- Weeks 5-6 — Deliver · first white-labelled L1 + L2 report, in your template, with your name
After the pilot is validated, you scale to 5, 10, 20+ client engagements through the same engine.