Three blind spots standard tools leave you with
01 — Search volume is low Decision-makers don't Google "best camera for government tender" or "ToF sensor for cold-chain robotics." The categories barely register in keyword tools. SEMrush and Ahrefs say you have no demand. You do — they just can't see it.
02 — Signal sits behind login walls AVIXA SIG threads, Capture One Forum, PSN Europe, ResearchGate imaging forums, niche subreddits — 8,000+ deep-web sources standard tools never crawl. The conversations that drive specification decisions live there.
03 — Procurement is multi-stakeholder Technical evaluator ≠ procurement officer ≠ compliance reviewer ≠ end-user. Each generates different signals on different surfaces. Standard social listening collapses all four into "mentions."
What Theia delivers for industrial brands
A dedicated 9-stage pipeline built specifically for low-volume, deep-web, multi-stakeholder B2B markets.
- Source registry: 8,000+ classified deep-web sources across 7 tiers (authority, trade press, engineer forums, OSS repos, YouTube, standards bodies, market analysts)
- Multilingual prompts per market, with the citation-forcing fix that lifts German signal capture 6×
- Vendor × product × standard ontology graph: 38+ vendor nodes, 130+ products, full standards mapping per pack
- Quarterly per-pack deep dives: CMOS · industrial lenses · SDKs · AI anomaly · gravity wells (the high-attention sub-markets)
- MCP-queryable repository: your analyst desk asks "which 5 vendors are most cited for GigE Vision compliance in EU machine-vision forums" — sourced answer in seconds
The anchor proof — Canon B2B
Started October 2025. Now in production across US · DE · JP · KR with expansion to IT · FR · CN underway.
8,000+ classified deep-web sources mapped. 5 packs × 4 markets × 5 quarterly refresh cycles delivered. Ontology graph maintained continuously.
The German citation-forcing finding (0.69 → 4.06 sources per item) saved 8+ months of "DE is blind" reporting. That's the kind of trade craft you only discover by running production systems at scale.
Read the full Canon B2B case →
What it isn't
- It isn't social listening (Brandwatch / NetBase / Talkwalker miss SIGs and standards bodies)
- It isn't Amazon-Marketplace intelligence (Helium 10 / JungleScout don't apply when industrial buys don't go through Amazon)
- It isn't a Yole/IndexBox report (those are excellent but backward-looking and bought once)
- It isn't Evertune (that's LLM citation only — one slice of one pillar)
It's the continuous, queryable, multi-source intelligence layer that industrial brand marketing leads have been working without.
Commercial structure
| Tier | What you get | Price |
|---|---|---|
| A — Intelligence | Source registry maintained · ChatGPT/Gemini scraping · Embedding-filtered deep-web ingestion · Quarterly pack deep dive · MCP query access | £2,500 / pack / month |
| B — + Ontology + Synthesis | Everything in A · Vendor / product / standard graph maintained · Per-market quarterly action briefs · Matchup analyses on request | £4,000 / pack / month |
| C — + Strategic Engagement | Everything in B · Custom matchups + ad-hoc analyses · Quarterly executive review with Pascal · Positioning briefs, RFP support material | £6,000 / pack / month |
Single-pack pilot at £6k/month with 6-month commitment.
vs Yole industrial reports: $30k+ per single report, one-shot, backward-looking vs Evertune: $18k/month for 6 countries, LLM monitoring only
6-week ramp
- Week 1 — Sign · agree packs + markets · seed prompts · select competitor matchup set
- Weeks 2-3 — Build · multilingual prompts authored · source registry tailored · pipeline configured
- Week 4 — Collect · S1-S4 first pass · raw corpus + cited URLs in repository
- Week 5 — Enrich · S5-S7 · filtered, ontologised corpus
- Week 6 — Report · first quarterly pack deep dive delivered
A signed letter of intent is all it takes to start the clock.