# Theia Digital

> Structured market intelligence for marketing leaders. Theia reads a whole market from real customer signals — Amazon reviews, YouTube, web articles, Reddit, search — extracts features, benefits, use-cases and sentiment, harmonises them across languages, and integrates four pillars (Demand, Visibility, Sales, Perception). Every claim is traceable to a real customer. Not synthetic respondents; not a social-listening dashboard.

## Product

- [Platform](https://theia-digital.co/platform): How the intelligence layer works end to end.
- [AI market research](https://theia-digital.co/ai-market-research): Structured, reproducible market research.
- [Organic visibility](https://theia-digital.co/organic-visibility): Share of search and AI-answer visibility.
- [Product positioning](https://theia-digital.co/product-positioning): Where a product wins vs the market.
- [Content strategy](https://theia-digital.co/content-strategy): Native-language content grounded in perception.
- [Amazon listings](https://theia-digital.co/amazon-listings): Listing copy grounded in real reviews.
- [GEO / AEO](https://theia-digital.co/geo-aeo): How Theia earns citations in AI answer engines.
- [Market map](https://theia-digital.co/market-map): The market as a graph, not a dashboard.
- [Pricing](https://theia-digital.co/pricing): Public tiers for brands, B2B, research firms, PE.
- [Free market view](https://theia-digital.co/demo): A cluster graph and three insights for your category.

## Studies (market analyses)

- [The building society market — 90,107 signals and an unowned first-time-buyer niche](https://theia-digital.co/studies/building-society-market): A first-time-buyer diligence read of the UK building society market, built from 90,107 enriched customer signals and an 87-month demand series. Four findings, four moves — and a method that generalises to every regional UK financial services brand.
- [The camera market — 737K signals, 3,400 products, four EU markets on weekly refresh](https://theia-digital.co/studies/camera-market): The camera market, read in production. Cameras, lenses and imaging across four EU markets. 737K+ intelligence customer signals. 25K+ Amazon keywords. The four strategy outputs produced every month, automatically.
- [The cannabis & CBD market — Same plant, two markets: 155,000 voices measured across the UK and US](https://theia-digital.co/studies/cannabis-market): A two-country read of cannabis and CBD — one taxonomy, both markets: seven years of monthly demand, who captures Search and AI answers in each country, and what patients, doctors and regulators actually say. UK demand is medical + wellness with almost no recreational layer; the US is the inverse.
- [The crypto custody market — The perception leader vs the share-of-voice leader, read from 4,919 signals](https://theia-digital.co/studies/crypto-custody-market): The 4,919-customer-signal US institutional crypto custody analysis. The perception leader (+0.71 sentiment) is not the share-of-voice leader, which commands 2× the voice. The OCC bank charter is the brand — and a rival's 2025 charter made it contestable.
- [The gift market — Four gift markets, a 9,015-term vocabulary, and 14M monthly searches](https://theia-digital.co/studies/gift-market): A worked example: from four seed websites to the whole gift market, mapped from search — the real competitors, the four distinct gift markets, the language buyers use, and the size of demand. Each output, and the decision it drives.
- [The luxury holidays market — 40+ rivals and 289K monthly searches the operators weren't answering](https://theia-digital.co/studies/luxury-holidays-market): Mapped the UK luxury-holidays market — competitors, destination themes, hotel-page production. The competitive set the data revealed wasn't the one the operators expected, and the implications reset the content strategy.
- [Machine vision — 8,000+ deep-web sources across 5 verticals and 4 markets](https://theia-digital.co/studies/machine-vision-market): Industrial buyers don't search Google. They post in SIGs, standards-body forums, OSS repos, and vendor knowledge bases. The analysis mapped 8,000+ classified deep-web sources across the machine-vision market — and surfaced the German citation-forcing fix that lifts B2B signal capture 6×.
- [Australia's prams market — 9,637 products across Google and Amazon, and an overselling gap](https://theia-digital.co/studies/prams-market-australia): A market analysis of Australia's prams market — prams, car seats and boosters — across both Google search and the Amazon shelf. One brand owned the loudest share of voice in its core category and the weakest sentiment in it. The gap, and the white space underneath, reset the launch strategy.
- [The German sound market — Generic search drives the sales — and premium brands are missing from it](https://theia-digital.co/studies/sound-market): A market-structure analysis of Germany's sound and home-entertainment landscape — earbuds through to TVs. Across 36,669 customer voices and 3,796 competing products, the analysis surfaced one pattern: generic, category search is what moves units, premium brands are largely absent from it, and the contested ground is the editorial-owned 'research middle' of search.
- [The weight-loss treatment market — 8.5M monthly searches, one molecule with 1.9M — and the NHS losing 90% of its visibility in AI answers](https://theia-digital.co/studies/weight-loss-market): A whole-market read of UK private weight-loss treatment (GLP-1s, online pharmacies, telehealth): 1,773 keywords priced from an 87-month demand series, 79,000 evidence snippets, and the first measured picture of how AI answers re-rank the market's visibility.

## Research

- [Your market is a graph, not a dashboard](https://theia-digital.co/research/01-manifesto): Why share of voice dashboards are the wrong tool for strategy, and what a structured graph of your market looks like instead. Five years of the method in public.
- [The four pillars of structured market intelligence](https://theia-digital.co/research/02-four-pillars): Most platforms cover one pillar and call it intelligence. The brands that need all four are quietly building integrated stacks that connect them. Here's the methodology behind the four-pillar approach.
- [Why your share of voice number is wrong](https://theia-digital.co/research/03-share-of-voice-wrong): Most measurements of share of voice answer a different question than the one a CMO actually asks. Here's the fix.
- [The eleven shapes of a market](https://theia-digital.co/research/04-eleven-shapes): Most segmentations are methodology artefacts. Real markets, read from search data, almost always reveal more structure than survey research can resolve.
- [Deep web research for B2B markets](https://theia-digital.co/research/05-deep-web): AVIXA, EMVA, GenICam, ROS Discourse, ResearchGate — the 8,000+ sources that drive industrial specification decisions live where Brandwatch can't crawl. The deep-web alternative.
- [We ran a Theia study on the AI market research category itself](https://theia-digital.co/research/06-ai-market-research-category-study): When you sell market intelligence, the most credible demo is to run the engine on yourself. Here's the result — and what it tells you about the category.
- [Why we don't ship synthetic respondents](https://theia-digital.co/research/07-synthetic-respondents-vs-structured): Synthetic respondents are useful for early-stage exploration. They are structurally biased for board-grade strategy, PE diligence, and regulated services. Here's the alternative.
- [AI answers have a shortlist for market research. Here's how it's decided.](https://theia-digital.co/research/08-who-ai-cites-market-research): The GEO scoreboard is your share of the citations AI answers make — and it does not move with your Google rankings. Here is how to measure it, who currently owns the answers in market research, and why that lead is more contestable than search.
- [Ask the market anything](https://theia-digital.co/research/09-ask-the-market-anything): Theia reads everything the internet says about a market — every source type, every competitor, every language — and answers questions with evidence you can check. Seven real questions across seven markets, answered from 800,000+ measured voices.
- [The State of AI Market Research, 2026: nobody owns the answers yet](https://theia-digital.co/research/10-state-of-ai-market-research): Original measured research on the AI-market-research category: 37,120 evidenced observations, the full UK and US search landscapes, and the AI-answer citation layer. Five findings, including the one that matters most — the category's AI answers are dominated by listicles and one live debate, not by any incumbent.
- [Does SEO still matter for AI? We measured it](https://theia-digital.co/research/does-seo-matter-for-ai): Does SEO still matter for AI? Yes — a top-three page is cited by the AI Overview about 67% of the time versus 16% at position 11+. But rank earns the shortlist, not the answer.
- [The four silos of market research — and why your view of the market is broken](https://theia-digital.co/research/four-silos-of-market-research): Market research is split into four silos — surveys, SEO, Amazon, advisory — that don't talk to each other, on data that often can't be verified. Why one instrument beats a five-tool stack.
- [The three doors into an AI answer](https://theia-digital.co/research/how-to-get-cited-by-ai): How to get cited by AI: sources enter an answer through three doors — rank, owning the follow-up question, and topic authority the model reaches for. We measured all three.
- [How to track AI visibility without fooling yourself](https://theia-digital.co/research/how-to-track-ai-visibility): AI visibility tracking is a minefield: you see barely 40% of Google's answer layer, the number flips 15-20% with no real change, and the surfaces disagree.
- [Keyword search volume: four challenges, one honest number](https://theia-digital.co/research/keyword-search-volume-accuracy): Google's volume figures merge close variants, inherit totals onto misspellings, refuse whole categories, and snap to buckets. Measured in 106,313 keywords.
- [The AI-visibility ladder: from cited to recommended](https://theia-digital.co/research/the-ai-visibility-ladder): AI brand visibility is a ladder, not a number — from cited to recommended. You can be the source an AI answer is built from and never the brand it names.
- [Market research: what it is, what it's for](https://theia-digital.co/research/what-is-market-research): Market research finds opportunities, maps market structure, prioritises action. We measured the market-research market itself: demand is tool-shaped.

## Glossary (defined terms)

- [AI Overview citation share](https://theia-digital.co/glossary/ai-overview-citation): The proportion of LLM-synthesised answers (Google AI Overviews, ChatGPT, Perplexity, Claude) that cite your brand as a source. The newest competitive surface — and the one most brands have never measured.
- [Attach rate](https://theia-digital.co/glossary/attach-rate): The percentage of buyers in one category who also buy in a complementary category. A single number that reveals whether a market is structurally underdeveloped or saturated.
- [Brand-vs-market gap](https://theia-digital.co/glossary/brand-vs-market-gap): The four-quadrant comparison of what a brand says about its product vs what the market says. Validates, oversells, ignores, or untapped — each classification leads to a different action.
- [Continuous market monitoring](https://theia-digital.co/glossary/continuous-monitoring): The shift from quarterly research waves to weekly refresh of the same intelligence layer. The single biggest change in how brands measure markets in the 2020s — and the one most research firms haven't adapted to yet.
- [Cross-language harmonisation](https://theia-digital.co/glossary/cross-language-harmonisation): How Theia maps raw extracted labels from any source language to canonical properties. 'Battery life' / 'akkulaufzeit' / 'autonomie batterie' / 'autonomia' all resolve to BATTERY_LIFE — but extraction happens in the source language first.
- [CTR curves](https://theia-digital.co/glossary/ctr-curves): The position-to-click-through-rate mapping that powers visibility and share-of-voice calculations. Position 1 on Google captures ~28% of clicks, position 10 captures ~2%. Amazon and AI Overview surfaces have their own curves.
- [Deep web coverage](https://theia-digital.co/glossary/deep-web-coverage): The 8,000+ specialist sources — engineer forums, standards bodies, niche subreddits, trade press, OSS repositories — that drive specification decisions in B2B and industrial markets. Where standard social listening doesn't go.
- [Deterministic pipeline harness](https://theia-digital.co/glossary/deterministic-pipeline-harness): The set of guards, run trackers and budget assertions that wrap every Theia pipeline step. Without it, AI-driven research becomes unreproducible, unbounded in cost, and untrustworthy at the deck stage. With it, the same input always produces the same output, on the same budget.
- [Eleven shapes of a market](https://theia-digital.co/glossary/eleven-shapes): The observation that consumer markets, when read from search data, consistently emerge as 8-15 segments — not the 3-5 of legacy research methodology. The Bose Germany headphone market resolved into exactly 11.
- [Fixed entity architecture](https://theia-digital.co/glossary/fixed-entity-architecture): The principle that the market ontology should be defined by domain experts, not discovered by an LLM. Canonical properties, segments, and product taxonomies are curated. LLMs handle extraction, math handles connections.
- [Four pillars of consumer brand intelligence](https://theia-digital.co/glossary/four-pillars): The four measurement layers every consumer brand needs to track continuously: Demand (what the market wants), Visibility (where you show up), Sales (how it converts), and Perception (what the market thinks).
- [Generic-vs-brand traffic](https://theia-digital.co/glossary/generic-vs-brand-traffic): The split between search traffic from category keywords ('noise cancelling headphones') and brand keywords ('bose qc45'). Premium brands routinely convert generic traffic 10× better than mid-market — but capture 13× less of it.
- [German citation-forcing](https://theia-digital.co/glossary/german-citation-forcing): A specific prompt-engineering finding from the Canon B2B deployment. Adding an explicit citation instruction to the German LLM scraping prompt lifted source capture from 0.69 to 4.06 sources per item — a 6× increase. Saved 8+ months of 'DE is blind' reporting.
- [HHI-weighted distinctiveness](https://theia-digital.co/glossary/hhi-distinctiveness): How Theia ranks which keywords define which market segments. Borrows the Herfindahl-Hirschman concentration index from antitrust economics and applies it to keyword × cluster traffic distributions.
- [Keyword clustering](https://theia-digital.co/glossary/keyword-clustering): Grouping individual search queries into demand pockets that share intent. 'Best mirrorless camera 2025', 'top mirrorless for beginners', and 'spiegellose kamera test' are different keywords but the same demand pocket.
- [L1 Category Brief](https://theia-digital.co/glossary/l1-category-brief): The first agent in the L1→L4 strategy chain. Reads the full intelligence repository for a category and produces a stable, structured brief: pain points, growth levers, audience segments, defining properties, top use cases.
- [Math for connections, LLMs for extraction](https://theia-digital.co/glossary/math-for-connections): Theia's core engineering doctrine. Use LLMs where language understanding is genuinely required — extraction, sentiment, multilingual harmonisation. Use deterministic math — cosine, smart clustering, HHI, TF-IDF — for every graph connection. This is what makes the intelligence layer reproducible at scale.
- [MCP for market intelligence](https://theia-digital.co/glossary/mcp-market-intelligence): Theia's Model Context Protocol server exposes the intelligence repository to any LLM client (Claude Desktop, Cursor, custom agents). Ask 'which 5 vendors lead GenICam compatibility in EU machine-vision forums' — get a sourced answer in seconds.
- [Product similarity edges](https://theia-digital.co/glossary/product-edges): Five different ways Theia connects products into a competitive graph: use-case similarity, feature similarity, benefit similarity, keyword similarity, and co-occurrence. Each captures a different competitive signal.
- [RAG snippets](https://theia-digital.co/glossary/rag-snippets): The primary storage unit of Theia's intelligence layer. Every extracted feature, benefit, use-case, comparison, and sentiment from every source ends up as a snippet — atomically queryable, source-traceable, harmonised.
- [Reproducible AI research](https://theia-digital.co/glossary/reproducible-ai-research): The property that the same inputs always produce the same outputs, that every output is source-traceable, and that every run is replayable. Reproducibility is the precondition for AI research that a board, a regulator, or a sceptical analyst can sign off on.
- [Search-as-segmentation](https://theia-digital.co/glossary/search-as-segmentation): The foundational observation behind Theia: search engines have already segmented every market via the continuous, planetary-scale matching of queries to results. Reading that segmentation beats inventing your own.
- [Sentiment trajectory](https://theia-digital.co/glossary/sentiment-trajectory): How feature-level sentiment changes over time, computed per product × property × period. The single most actionable perception metric — because trajectory matters more than level.
- [Share of voice (and why most measurements of it are wrong)](https://theia-digital.co/glossary/share-of-voice): The proportion of organic search clicks a brand captures in a category. Computed properly via CTR-weighted ranking position — not mention counts, not raw impressions, not unweighted SERP appearances.
- [Smart clustering](https://theia-digital.co/glossary/smart-clustering): Theia reverse-engineers how Google and Amazon already organise a market — using smart, proprietary mathematical algorithms to turn billions of real search signals into a market's natural segments. The specific techniques are part of our protected IP.
- [Strategy agent chain (L1 → L4)](https://theia-digital.co/glossary/strategy-agent-chain): Theia's four-stage strategy generation pipeline. L1 frames the category, L2 measures perception, L3 turns measurement into priorities, L4 ships content. Every agent reads from pre-computed tables — never recomputes from raw snippets.
- [Structured market intelligence](https://theia-digital.co/glossary/structured-market-intelligence): An always-on, queryable repository that maps every product, every customer voice, every sales number, and every search behaviour in a market — as one connected graph, refreshed continuously.
- [Writer, Reviewer, Senior Analyst](https://theia-digital.co/glossary/writer-reviewer-senior-analyst): The three-role architecture Theia uses to ship AI-generated strategy that a board will sign off on. Writer agents draft, Reviewer agents check evidence and consistency, the Senior Analyst (human) sets scope and signs the deck. Most AI research tools ship the Writer alone — and look like demos as a result.

## Contact

- Founder: Pascal Moyon
- Book a discovery session: https://calendly.com/pascal-theia-digital/discovery-session
- Email: pascal@theia-digital.co